If you are a specialty crop grower, or simply a lover of fresh fruits and vegetables, attending the Produce Marketing Association’s (PMA) Fresh Summit should be on your bucket list. The event draws more than 21,000 attendees and hosts 1,200 exhibitors each October. More than 3,000 buyers, from wholesalers to retailers, visit booths to strike deals for the produce grown in the coming year. Every few years, the Fresh Summit makes a stop in Florida at the Orange County Convention Center in Orlando. And it did again in 2018.