Meet Our Blog Writer

Alberto Cuellar

You’d be hard pressed to find a more intensely focused and dedicated individual than our seasoned Global Business Development Director Alberto Cuellar. In the produce industry, each day brings new challenges, and Alberto looks at each one as both an opportunity to help Duda Fresh develop its business and as an opportunity for personal and professional development.

Alberto got his start in the fresh produce industry in 1997 at Thames Fruit, based in the United Kingdom. The many challenges he faced in dealing with wholesale fruits and vegetables overseas well prepared him for his future role at Duda Fresh.

Prior to working in produce, Alberto studied chemical engineering at the Universidad America and received his MBA from the Universidad del Rosario. From there, he went on to become a Brewing Master for Colombia-based Bavaria S.A., the second largest brewing company in South America at the time.

Twelve years ago, Alberto joined Duda Fresh. He finds great satisfaction in identifying resolutions to the problems that arise and prides himself on being able to get the job done right the first time despite the industry’s many variables.

Even when he’s away from the office, Alberto puts his finely honed skill of concentration to use on the tennis court, playing singles and the occasional less competitive game of mixed doubles with his wife of 17 years. Together, they are raising three children and are looking forward to what the future holds for them.

Follow his posts for examples of the many different challenges faced in the produce industry and for suggestions on how to turn them into opportunities for business development and personal growth.