Meet Our Blog Writer

Elena Hernandez

Dandy Digest’s top contributor is our stellar Marketing Manager Elena Hernandez, a self-professed produce nerd with an uncanny ability for spotting the hottest food trends—from exciting new products in the produce aisle, to inspiring fresh creations by the country’s top chefs.

Growing up surrounded by people in the produce industry, Elena had an early interest in produce and got her first taste of what it’s like to work in the industry while interning with several of California’s top grower shippers. Discovering her natural talent and love for agriculture and marketing, she went on to pursue a degree in both disciplines at California State University, Chico, and shortly thereafter, a career in product development, grower relations, and marketing and communications.

In the spring of 2013, Elena joined the Duda Farm Fresh Foods family, and immediately felt at home. One of Elena’s favorite things about her job is engaging with our consumers and getting them as excited about fresh fruits and vegetables as she is. She loves making a difference in the diets of our consumers and sharing her twofold passion for produce and marketing with our readers. But you better watch out! Her enthusiasm for the produce industry and all its latest achievements and improvements is downright contagious. You’ll want to follow her posts for tips on the most successful ways to capture your customers’ attention with proven produce merchandizing and promotional ideas.

When she’s not marketing Duda Farm Fresh Foods produce, or blogging for Dandy Digest, she can usually be found seeking inspiration outdoors. She loves soaking up the sun on her favorite jogging trails and at the beach or lake, where she wakeboards, water skis, and paddle boards—that is when she’s not cheering on her beloved local Bay Area sports teams!