Meet Our Blog Writer

Nichole Towell

Nichole Towell is our resident marketing and social media guru and a multitasking fiend! A farmer’s daughter, she comes by her love of the produce industry honestly, having grown up in California’s Salinas Valley, known affectionately as the “Salad Bowl of the World.”

Staying true to her roots, one of her first summer jobs was thinning iceberg lettuce fields. There was no denying her passion for produce, but she soon realized that the production side of the business wasn’t for her. After completing her B.S. in Agricultural Business Management at Cal Poly, Nichole joined Duda Fresh’s sales team in 2000 and ultimately found her niche as our Director of Marketing, where she enthusiastically promotes our family-owned brand and products, increasing our sales and consumer consumption.

Her dedication to our company and profound influence can be seen in a thousand ways, but her hard work is most visible to our readers here on this blog. In her posts, she draws on her 16 years of experience in the produce industry and her constant monitoring of everything from culinary to packaging trends to bring our readers new recipe ideas, cooking tips, and nutrition tidbits, as well as to shed some light on the best ways to capture your customers’ attention with effective marketing strategies.

For Nichole, the people at Duda Fresh are like family; in fact, her husband, Ralph, of eight years works alongside her as our business and process analyst. When they’re not collaborating at the office, they enjoy cooking up flavorful new creations in their kitchen, volunteering in their community, teaming up to play a round of golf, and being kept on the edge of their seats by their favorite college football teams.