Oviedo, Fla. (January 5, 2026) – Duda Farm Fresh Foods, a leading grower and processor of fresh vegetables, proudly celebrates its centennial anniversary in 2026, marking a century of leadership in celery innovation, family farming, industry leadership and sustainable growth.
Founded in 1926, the company has spanned six family generations, with five generations actively shaping its approach to growing, harvesting, and delivering high-quality fresh produce. Over the years, Duda has become known for proprietary celery seed varieties that offer exceptional sweetness, crispiness, and consistency. These qualities have helped the brand to elevate the category and set new standards across the industry. From its early adoption of advanced farming practices to the development of fresh-cut solutions and waterjet cutting technology, Duda has maintained a steady focus on improving flavor, efficiency, and consumer satisfaction.
“Reaching 100 years is a milestone we owe to our dedicated team, strong industry partnerships, and commitment to innovation, all rooted in the Duda family’s unwavering dedication to quality, sustainability, and feeding families for generations,” said Mark Bassetti, President of Duda Farm Fresh Foods. “As we honor our 100-year legacy, we remain focused on growing the future through innovation, sustainability, and family values.”
Duda is thrilled to celebrate this milestone alongside our valued partners, the produce industry, and our dedicated team of employees, the driving force behind our success. This year-long celebration will feature impactful trade advertising, special retailer mailouts this spring, various print and digital communications, new packaging rollout this summer, and a grand finale celebration at the IFPA Global Produce & Floral Show in October.
“Partnering with Duda means more than premium produce, it’s a partnership built on an entire century of trust, reliability, and fresh thinking,” noted Bassetti. “We are excited to celebrate this incredible milestone and the next 100 years!”
For more information about Duda Farm Fresh Foods’ 100th anniversary and product offerings, please visit trade.dudafresh.com or follow Dandy Fresh Produce social media platforms at Facebook, Twitter, and Instagram.
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